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Airbnb
Rita Albert
Mucinex Instasoothe
When you lose your voice, the world loses your cheer for the moments that matter. Thanks to Mucinex Instasoothe, you can get back to celebrating even louder and longer than before.
TVC
Say InstaSooooooooooothe Filter
To show how Instasoothe keeps your voice going, we created a gamified TikTok filter that turns the product’s name into a mnemonic. The longer you scream, the more damage you deal. We even got a few popular creators on the platform to raise their voices around the Super Bowl.
Art Director: Rita Albert
Copywriter: Maddie Horn
Creative Director: Bryce Hooton
Creative Director: Sebastian Piancentini
Director: Grant Heslov
Animation: Little Giant
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