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Airbnb
Rita Albert
USMC Inside the Battle
Social Campaign
The US Marine Corps is stepping up its game to engage the next generation of recruits with a documentary-style digital campaign that challenged four top gaming content creators to train with Marines and compete in a realistic battle experience at Marine Corps Base Quantico. The gamers then shared their experiences with followers on social media to inspire the call to serve.
Graphics Package
Art Director: Rita Albert
Copywriter: Caroline Lancaster
Creative Director: Matt Covington
Creative Director: Andrea Overstreet
Producer: Jane Jacobson
Content Strategy Supervisor: Sydney Busby
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